Even before the pandemic, people are finding ways to produce content online. Whether it’s about their lives, food, sports, business or technology, there are various people out there who provide quality content for others to consume. If you are reading this blog, then chances are, you are one of these people.
Through experience, we have learned that most people shy away from content creation, because they don’t think they can provide valuable information consistently. They have this great idea, but they are not sure what to do next. Business continuity is a huge problem for content creators, and rightfully so. Creating content is hard, not to mention if you need to do it every day.
Also, in between your creation, you need to edit and upload your content for the public to see. Not to mention that you need to promote the content so you can gain new viewers. There is only so much time in a day and you are most likely going to be stuck in the content hamster wheel for the foreseeable future. This will eventually lead to burnout, which will kill your creativity, and eventually your business.
This is where content repurposing comes in.
Content repurposing is the process of reusing your existing content, or portions of it, and turning it into a different format. A single content can be turned into multiple pieces with the purpose of reaching more audiences using various platforms.
For instance, a podcast episode can be turned into a blog, an audiogram, a video, social media post, and multiple episodes can be turned into a book. Similarly, a long video can also be turned into a blog or multiple video clips, podcast episodes, etc. Blogs like this one can also be turned into infographics, instagram stories, etc.. Imagine how much you can repurpose from a book.
This is the power of content repurposing, and it has been a growing trend. Since more content creators are emerging due to the pandemic, content repurposing has never been more important. Competition is getting tight and you need to keep up. This allows you to breathe and rest, while your single piece of content is still doing work.
So for creators like you, your content doesn’t need to stop being useful after you publish it. With the power of content repurposing, your content can go the distance. If you are a creator and you are not repurposing your content, you need to start now. Working harder is not enough in this day and age, you need to start working smarter. If you want to know more about the benefits of content repurposing, read my 8 reasons as to why you should repurpose your content.