Content repurposing is one of the best ways (if not the best) to increase your online presence with the least amount of effort. If you don’t know what content repurposing is, I highly suggest that you read my introduction as to what it is before you continue reading further. In this digital age where everyone pretty much lives on the internet, every content creator should know how to repurpose their content.
Now, we understand how hard it is to create videos. They’re typically long, edited to make sure it looks right, and the preparation alone to do it is astounding. You can’t just throw it away after just one use. So in this article, we will be explaining how to repurpose your content, and how to extend the life of every video you create. Let’s get started.
Turn it into a Blog
The simplest way to repurpose your videos is turning it into a blog. There is no arguing that different people have different learning styles. Some people just prefer reading and you need to be able to cater to these kinds of audience. You don’t want to limit yourself with a specific set of audience.
The first step to creating a blog is to transfer the experience of your video into texts. I see a lot of people making the mistake of summarizing their videos without any experience or flow. Genuine readers appreciate stories told in text formats.
After finishing the blog, you can upload it, preferably on your own website. If you want to grow your business, it is imperative that you have your own website which you are aiming to drive traffic to.
It is also important to mention that blogs can be repurposed into more content as well. If you want to learn how, you can read how here: *****
Turn it into a Video Clips
In case you didn’t know, videos are the best content to repurpose simply because they are long and can be cut into bits and pieces. And what better way to cut it than to make short video clips.
However, turning your videos into clips is not as simple as creating a blog. This time, you will need a software that will allow you to edit and cut your videos. If you want to know the best video editing software that you can use, you can check it out here.
Once you get the software necessary to edit videos, you can start cropping. Find the clips in your video that can standalone separately and still provide value to your audience. You can post them on social media to reach more people and inform them on what the full video is about. This can entice the audience to find the full video and consume your content.
Turn it into an audiogram
Ever heard of the term Podcast? It is one of the largest growing industries right now, for the simple reason that in this fast paced world, most people don’t have time to watch videos. They can only listen to audio while working out, running, cooking, driving, or whatever free time they may perceive to have.
But just like getting clips, you need a tool or software in order to extract the audio from your videos. If you are not familiar with any, you can find one here.
The beauty of audiograms is that you can repurpose them further. They are very much like a podcast episode. If you want to learn how to repurpose your podcast, you can check it out here *****
Ever seen a movie where the main character or the villain has a one liner that you never forgot years after? Those are quotes, and they can be used to promote your video and content. This is another useful way to breathe life to your old videos and reach more audience.
We hope we were able to impart our knowledge on how to repurpose your video and help you grow your business. In case you haven’t noticed, there is an endless way to repurpose your content. Make sure you start doing it, and that you do it right.